How to Manufacture a Toy: The Toy Manufacturing Process from A to Z | Gembah (2024)

From conception to execution, the process of toy manufacturing is a highly complex feat. At every step, you will need to consult a network of highly-trained professionals. You must have a working knowledge of multiple technical processes to ease your journey.

If you’re unsure of where to start, you’ve come to the right place.

We’ve compiled a thorough step-by-step guide on the process of toy manufacturing. This guide has everything from tips and tricks on optimizing your brainstorming session to finding the best factory for mass production.

Keep reading to find out everything you need to know to launch your very own toy onto the market.

Come up With an Idea

On the journey of manufacturing a toy, the first thing to do is develop an idea. That tends to be the most challenging part of the process for many entrepreneurs.

Think of this like running your basic concept through a rigorous testing process to ensure its viability. In coming up with a great idea, the following factors need to be kept in mind.

1. Is the Idea Unique and Marketable?

First, you must fully understand the expansiveness of the market you’re trying to enter. Over 7000 ideas are debuted by the industry at the annual International Toy Fair in New York every year.

Of those 7000 ideas, almost a thousand are designed by professionals with vast resources at their disposal. Their only job is to manufacture unique and marketable toys.

That means breaking into the toy industry is no easy feat. It requires thorough research and determination to turn your idea into a successful product on the shelves.

So, how do you ensure your idea is viable?

The first step is to conduct your research in both formal and informal capacities. Read industry trade magazines, especially issues that come out right after toy fairs. It’ll help determine the uniqueness of the idea and understand the current trends in the industry.

Popular industry trade magazines include:

Future trends are difficult to predict, but an in-depth understanding of the current landscape will help you develop your idea according to the market’s needs. You can search articles with the search word “toys, games’’ in the database available on EBSCO.

The next step is to visit stores.

Visit a wide variety of stores, ranging from large chain stores to local stores. Time your visits to coincide with the launch of new products. New launches usually happen in the fall season to coincide with holiday shopping.

Take note of packaging, the quality of toys in different price ranges, and the marketing techniques employed. These notes will help you devise the best idea.

2. Will It Sell?

Once you’re confident your idea is unique and marketable, the next step is to ascertain if your product idea appeals to consumers.

Toy companies and parents alike are looking for specific things when buying a toy. These parameters must be met for your idea to be considered viable.

A few essential questions to understand the value of your idea:

  • Is the toy long-lasting?
  • Is the toy worth the money it costs?
  • Does it follow all safety rules and regulations?
  • Will children enjoy this toy?
  • Is there growth potential?

The first few questions are relatively simple to answer. If you want to manufacture a toy, it must be safe, fun, durable, and of high perceived value in the customer’s eyes.

To further understand the intricacies of developing a sellable idea, use Understand Your Market, a nonprofit resource by the US Small Business Administration.

It’s essential to think about growth potential.

If brand extensions are possible, toy stores will likely be more interested in your idea. Ideas that can expand to produce multiple toys every season will make it easier for you to sell your idea to a toy store.

3. Is It Cost-effective?

To determine the cost-effectiveness, start by building a prototype.

You can compare the costs incurred in making the prototype and make a calculated assumption based on different accounting methods.

It must be comparable to the price range of other products currently available on the market in the same category. That’ll help you ensure you can sell your product at competitive prices.

Depending on the type of toy you have in mind, you might need to contact a toy manufacturer to get cost estimates.

Contacting a toy manufacturer becomes essential when working on plastic toys or toys that require intricate processes. You must keep the project’s overarching cost from manufacture to marketing in mind to produce a toy at a reasonable cost, sell at competitive prices, and churn out profit.

4. Is It Safe?

You must follow specific rules and regulations concerning the safety of new toys. Toy safety standards are updated often, so keep tabs on industry trade resources like the Toy Association for further guidelines.

Safety guidelines vary by age group and the country where a product is being sold.

Knowing your target audience will help you research the exact standards your product must meet to be considered safe. Ensuring a toy’s safety for children is of utmost importance when manufacturing a toy.

5. Are You Legally Protected?

Legal protection refers to seeking out a patent or trademark. It’s crucial when making your own toy to understand legal protection.

The first step in obtaining a patent is to conduct a patent search.

Patent searches are usually performed by patent attornies who go through multiple databases to ensure that a similar idea isn’t already patented. Your market research is not complete without this step, as toy manufacturing companies will have patented toys that are not yet on the market.

You can learn how to conduct a patent search and obtain a patent yourself or pay a licensed attorney to file on your behalf. Obtaining a patent by yourself is time-consuming. You will need to take courses on patent law to get a patent on your own.

The Toy Association has multiple resources to help you understand the importance of obtaining patents and their technicalities.

Source: train miniatures photo – Free Human Image on Unsplash

How to Manufacture a Toy: The Toy Manufacturing Process from A to Z | Gembah (1)

Identify Your Target Audience

It’s critical to understand who your target audience is. Determine which gender and age group the toy is most appropriate for and research what other interests your target audience most commonly indulges in.

For example, girls aged 6-7 who play with dolls may also like stuffed toys. Having a specific target audience is highly relevant in the toy manufacturing process’s marketing and packaging stage.

Classifying a specific target audience will help gear marketing and packaging efforts towards a particular aesthetic that will appeal to this group the most. It’ll help determine a reasonable production cost and competitive market price for the product.

Source: white ceramic mug with yellow medication pill photo – Free Toy Image on Unsplash

How to Manufacture a Toy: The Toy Manufacturing Process from A to Z | Gembah (2)

Create The Design

Once you have a viable idea and an appropriate target audience, you can create the design. The following list is a step-by-step guide that will help you better understand the toy manufacturing process.

1. Have a Detailed Brainstorming Session

A brainstorming session is a perfect opportunity for all your hard work to take form. Work on the intricate details of the toy and decide its final appearance.

That is where your idea’s creativity, fieldwork, and research come in handy.

The brainstorming session will help you create a guiding vision throughout the rest of the process. Whenever you are on the fence about a decision regarding the toy manufacturing process, revisit your brainstorming session.

2. Prepare Sketches of the Toy

To prepare sketches of the toy, enlist the help of a professional designer or do it yourself. This design should include all the intricacies that came forth in the brainstorming session.

Consider factors like size, colors, and possible variations.

When making stuffed toys or figurines, try out different expressions and styles until you find a sketch that you are happy with.

3. Create a 3D Depiction

Once the sketch is ready, it’s time to create a 3D depiction. You can create 3D depictions using software like Zbrush to give a realistic portrayal of what the toy will look like once manufactured. You can hire professionals trained in 3D model development.

Professionals will produce a more polished model for presentation.

You can also opt for more traditional routes, such as hiring a wax modeler to create a handmade 3D depiction of the toy. A common concern when working with a wax modeler is the perceived time investment.

However, professional wax modelers work faster than 3D software. Having a tangible model will be helpful in the next phase of manufacturing a toy, prototype development.

Source: man action figure photo – Free Toy Image on Unsplash

How to Manufacture a Toy: The Toy Manufacturing Process from A to Z | Gembah (3)

Create A Prototype

Figuring out how to get a toy prototype made is a vital step in the toy manufacturing process. A completed prototype helps to sell your idea to toy manufacturers. It’s also a good judge of the resources you’ll need to produce the toy in bulk.

Many important factors come into play when building a prototype:

  • determining the mode of production of the toy,
  • creating a mold, and,
  • deciding the materials.

To determine the toy’s mode of production, you need to decide the number of molds required to make the toy.

Consulting a mechanical engineer is crucial for this step. Advanced knowledge of physics goes into ensuring the correct number of molds needed to manufacture a toy successfully.

Resin artists make a basic silicone mold by filling a metal box with silicone and placing the toy inside. After curing for approximately 12 hours, they can remove the toy. The cavity left behind can produce multiple hard copies of toys. Silicone molds are the best option if your product is made of resin, polystone, or polyresin.

For mass production of plastic toys, more durable metal molds must be made by toy factories.

That is a technical step that requires you to hire a figure manufacturer. They can work with the 3D depiction and sketch to bring your idea to life.

Durable metal molds use alloys of metals like zinc, copper, aluminum, and magnesium. These are long-lasting molds and can be used to produce hundreds of toys at a time. This process is much more expensive.

You can reduce costs by using two or more types of molds for different parts of a toy. You can tailor many kinds of molding to a specific toy. The level of detail required and the material can help narrow down the choice. Rotational molding and injection molding are both excellent options to consider.

For the manufacture of soft toys, you must determine appropriate fabrics and stuffing material. Distribute costs over these factors, including the price of stitching. Manufacturing soft toys are slightly less technical than plastic and resin figures but incur higher costs in the workforce needed for stitching.

Source: Free Building Image on Unsplash

How to Manufacture a Toy: The Toy Manufacturing Process from A to Z | Gembah (4)

Find A Factory

For mass production, you need to contact a suitable factory. Wholesale toy manufacturers can be found at toy fairs and expos.

Working with a toy store may expedite this process. Most toy stores have long-term contracts with wholesale toy manufacturers and different factories with various toy manufacturing machines.

Independent toy manufacturers also have a host of options when searching for a factory that can cater to their needs. You can outsource the toy manufacturing process to other countries such as China.

China has many toy industry exhibitions you can attend to narrow down your choices:

To outsource the production process to other countries, you must conduct fieldwork to ensure a contractor’s trustworthiness.

The factory you choose must meet all your requirements to produce a safe and durable toy.

Work through the following checklist when picking a factory:

  • Does the factory have the molding parts required to manufacture the toy?
  • If using multiple molds, are there adequate assembly lines available?
  • Is there a rigorous quality control department overviewing the process?
  • Are the outgoing batches of toys consistently being tested for safety?
  • Do they meet your unique packaging requirements?

Once the factory provides satisfactory answers to these questions, you must check reviews from other clients to ensure their claims’ reliability. Quality control and safety measures must meet international standards so that you can launch the toy in multiple regions to maximize profit.

Supply Chain

At this stage, you have a complete idea of the toy manufacturing process in mind. However, this process would be incomplete without mentioning the supply chain.

Having a bird’s eye view of the entire process and understanding the interdependencies is crucial to building a successful product.

Keep the following steps in mind:

1. Planning

This step consists of everything you must do before mass manufacturing can begin:

  • Coming Up With an Idea
  • Building a Prototype
  • Finding a Manufacturing Plant

2. Procurement

Now that you have a plan in mind, you need to think about the raw materials required and their sources. This step will vary depending on the type of toy you have in mind.

Here is where building relations with suppliers to source your materials is essential.

Essential tools, services, and resources needed to start the manufacturing process are acquired through competitive biddings and investment-to-profit ratio analysis.

3. Manufacturing

Manufacturing a product requires material, machinery, analytics, and other industrial knowledge. This is where we suggest you consult experts in the field like Gembah.

Some of the key steps include:

  • Demand forecasting
  • Identifying bottleneck process
  • Throughput accounting analysis
  • Performance and productivity management

4. Delivery

The mode of delivery is critical. Many options can be viable, depending on your preference. Depending upon the available space and method of delivery, different models like cross-docking can optimize the process.

The significant stakeholders in delivery process care identified here:

  • Wholesale dealers
  • Retailers

Wholesale dealers are key players since the outflow of inventory depends on them. Building good long-term relations, identifying delivery timings and methods can be some of the hassles if you work alone.

5. Retailing

Retailers are vital as they have direct interaction with your consumers. Retailers require an appropriate amount of incentives to enhance our product placement at their shops or malls.

You must analyze incentives provided to retailers for an appropriate margin and promotional shelves. These incentives keep the retailers motivated to display products at an optimal place based on consumer behavior.

5. Consumption

A detailed analysis is necessary to set up the price, facilitate sales returns, product placement, and cater to consumer demands. A comprehensive study of consumer behavior, a detailed analysis of data collected through CRM, and other factors determine each step.

You need to have a policy set in cases of defective products and consumer returns. The return policy builds consumer satisfaction and goodwill of the parent company. As these factors are key players in customer retention, we recommend you give as much importance as any other process for long-term success.

Source: assorted figurines photo – Free Human Image on Unsplash

How to Manufacture a Toy: The Toy Manufacturing Process from A to Z | Gembah (5)

Get Started Now

The toy manufacturing process and the toy industry at large is a daunting field for many. The sheer number of options and their implications can be overwhelming for the most proficient of entrepreneurs.

That’s where services like Gembah can help:

  • Streamline the entire process of toy manufacturing
  • Have a constant support systemWork with professional designers
  • Find the best factory in the world
  • Rigorously monitor the toy manufacturing process
  • Avoid common mistakes
  • Use the right resources
  • Build a product worth investing in
  • Prevent money waste
  • Scout out the competition
  • Delivering quality products on schedule

So, if you have a great product in mind and need some more guidance, you’ve come to the right place! Get started today with Gembah, and convert your vision into reality.

Topics: Manufacturing


As an AI language model, I have access to a vast amount of information on various topics, including toy manufacturing. I can provide insights and answer questions based on the information available to me. Please note that while I strive to provide accurate and up-to-date information, it's always a good idea to consult additional sources or experts for specific or detailed inquiries.

Toy Manufacturing Process

The process of toy manufacturing involves several steps, from developing an idea to delivering the final product to the market. Here's a breakdown of the key concepts mentioned in the article:

1. Developing an Idea
  • Conduct thorough research to ensure the uniqueness and marketability of your idea.
  • Read industry trade magazines, such as edplay Magazine, Nb media, and Adventure Publishing Group, to understand current trends and the uniqueness of your idea .
  • Visit stores and observe packaging, toy quality, and marketing techniques to gather insights for developing your idea.
2. Assessing Viability
  • Determine if your idea meets the criteria for a viable toy:
    • Is the toy long-lasting, safe, and enjoyable for children?
    • Does it offer value for the price?
    • Does it have growth potential and potential for brand extensions?
  • Understand your target audience and their preferences to ensure your toy appeals to them.
3. Cost-effectiveness
  • Build a prototype to determine the cost of manufacturing and selling your toy.
  • Compare the costs with other products in the market to ensure competitive pricing.
  • Consider contacting a toy manufacturer for cost estimates, especially for plastic toys or toys with intricate processes.
4. Safety and Legal Protection
  • Follow specific rules and regulations concerning toy safety.
  • Stay updated on safety guidelines and standards, which may vary by age group and country.
  • Consider seeking legal protection through patents or trademarks to safeguard your toy's unique features.
5. Design and Prototype
  • Conduct a detailed brainstorming session to finalize the toy's appearance and features.
  • Prepare sketches and create a 3D depiction of the toy using software like Zbrush or by hiring professionals.
  • Build a prototype to showcase your idea to toy manufacturers and assess the resources required for mass production.
6. Finding a Factory
  • Contact suitable toy factories for mass production.
  • Attend toy fairs and expos to connect with wholesale toy manufacturers.
  • Consider outsourcing production to countries like China, but ensure the factory meets your requirements for safety, quality control, and packaging.
7. Supply Chain
  • Understand the entire toy manufacturing process and the interdependencies involved.
  • Plan the process, procure raw materials, manufacture the toys, arrange for delivery, and consider retailing and consumption factors.
  • Build relationships with suppliers, analyze demand forecasting, and ensure quality control throughout the supply chain.

Gembah: Streamlining Toy Manufacturing

The article mentions Gembah as a service that can help streamline the toy manufacturing process. Gembah offers support in various aspects, including:

  • Providing constant support and guidance throughout the manufacturing process.
  • Working with professional designers to create a high-quality product.
  • Assisting in finding the best factory for production.
  • Monitoring the manufacturing process to ensure quality and timely delivery.
  • Helping to avoid common mistakes and optimize resources.

Please note that the information provided here is a summary of the concepts mentioned in the article. For more detailed information or specific inquiries, it's recommended to consult additional sources or experts in the field of toy manufacturing.

How to Manufacture a Toy: The Toy Manufacturing Process from A to Z | Gembah (2024)


How to Manufacture a Toy: The Toy Manufacturing Process from A to Z | Gembah? ›

Polymers or plastic pellets are introduced in the machine to be melted. The pellets mix together with dye at high temperature and they form a thick paste. This paste, or hot molten plastic, is shot by the machine into the molds cavities. Then it cools, it hardens, and, now a solid object, it is ejected.

How to make toys in a factory? ›

Polymers or plastic pellets are introduced in the machine to be melted. The pellets mix together with dye at high temperature and they form a thick paste. This paste, or hot molten plastic, is shot by the machine into the molds cavities. Then it cools, it hardens, and, now a solid object, it is ejected.

What are the raw materials for toy manufacturing? ›

Different materials like wood, clay, paper, and plastic are used to make toys. Most of the Indian Toy industry operates through an extensive distribution network in the domestic markets. Big retailers / Large Format Stores such as Big Bazaar, Wall-Mart, etc.

How to manufacture a toy car? ›

How Are Toy Cars Made?
  1. Die Casting. The die-casting process involves forcing or injecting molten metal into a highly-pressurized cast or die which holds the shape and form of the desired model to create the desired shape. ...
  2. Plastic Injection. ...
  3. Painting. ...
  4. Glass Pieces. ...
  5. Headlights & Taillights. ...
  6. Assembly. ...
  7. Quality Control.
Jul 29, 2023

How are toys created? ›

Toy manufacturing -mold production

Mold production begins with a 3D mold completed by a skilled design engineer. After, the testing mold sample is made in order to test the quality and dimensions of the toy component. The molding parts are usually made from aluminum, steel, or alloy.

How does a toy factory work? ›

Factory workers on assembly lines mass-produce practically all toys and games. The manufacturing processes can be as unique as the toys themselves. Workers first cast pieces of plastic toys in injection molds and then assemble them. They machine, assemble, and finish or paint wooden and metal toys.

How to get kids toys manufactured? ›

For mass production, you need to contact a suitable factory. Wholesale toy manufacturers can be found at toy fairs and expos. Working with a toy store may expedite this process. Most toy stores have long-term contracts with wholesale toy manufacturers and different factories with various toy manufacturing machines.

How to create your own toy? ›

The toy design process in 8 steps
  1. Prepare toy design sketches and blueprints. ...
  2. Create the toy prototype. ...
  3. Create packaging mockups. ...
  4. Create test toys. ...
  5. Receive final toy samples. ...
  6. Design final packaging. ...
  7. Begin toy production. ...
  8. Maintain quality control.
Feb 16, 2023

Which material is used in manufacture of toys? ›

Polyethylene (PE): This plastic is used in a wide range of toys, including outdoor play equipment, water toys, and soft dolls. It's durable and safe for children. Polypropylene (PP): PP is often used for toys like building blocks and board games.

What material are most toys made of? ›

Top 5 toys at home are mainly made from plastic (PE or PP)

This survey confirmed that 90% of the most popular toys are made entirely out of plastic. The most frequently used plastic materials in toys were Polyethylene and Polypropylene.

What are the manufacturing processes of toys? ›

They are extrusion, injection molding, and blow molding. They all involve melting the molding compounds by heat and pressure and forcing the melted or softened plastic into a mold or through an opening to shape the object.

How to become a toy maker? ›

Most entry-level toy and game design jobs require a bachelor's degree, which may be in art, graphic design, industrial design, or other art-related majors. Most toy and game designers need design and illustration skills and knowledge of design software, computer-aided design and drafting, and 3-D modeling.

How to start a toy line? ›

10 Steps to Make, Market, and Sell Your Own Toy
  1. Step 1: Conceptualize and finalize the design. ...
  2. Step 2: Create buzz and following. ...
  3. Step 3: Reach out to manufacturers. ...
  4. Step 4: Submit tight spec drawings to the factory for sculpting. ...
  5. Step 5: Approve the sculpt and obtain 3D prototype images.
Apr 20, 2022

What are the four steps in the manufacturing process of a stuffed toy? ›

There are four steps in the manufacturing process of a stuffed toy: cutting, stuffing, sealing, and packaging.

How product is manufactured step by step? ›

Follow these eight steps to go from concept to manufacturing, and hopefully, a profit.
  1. Step 1: Product Concept. ...
  2. Step 2: Research. ...
  3. Step 3: Design. ...
  4. Step 4: Create the Final Design. ...
  5. Step 5: Testing. ...
  6. Step 6: Manufacturing and Assembly. ...
  7. Step 7: Feedback and Testing. ...
  8. Step 8: Official Release.

What is a process step in manufacturing? ›

The major steps in the manufacturing process include design and conceptualization, selection and procurement of raw materials, processing and transformation, assembly and construction, quality control and testing, and packaging and distribution.


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